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Eszter Vigh

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Introduction

I graduated from NYU Shanghai in 2021 with a degree in Interactive Media and Business and a minor in Global Public Health Studies. I am apart of the Digital Health and Care CDT and I am supervised by Anne Roudaut and Angela Attwood. My research focuses on the user experience of those purchasing alcohol on online grocery shopping platforms. I am specifically looking to change purchasing behavior by counter-acting dark patterns on e-commerce websites with health promoting choice-architecture informed interventions. The aim of my work is to come up with early policy frameworks as they relate to health promotion behavior in the UK.