Book and view upcoming events Eventbrite
5th November at 1-2pm
MVB room 3.44
Augmented reality mirror and the self
Augmented reality (AR) mirrors allow immersive interactions in retail stores, cultural institutions or, more privately, on personal smart devices. A popular example is a product virtual try-on, such as make-up AR apps. In my current research project, my co-authors and I examined over three experimental studies how seeing an augmented image of one’s face in an AR make-up mirror affects consumer perception of the self. Specifically, consumers experience a gap between how attractive they perceive themselves to be and how attractive they would ideally like to be. Such discrepancies negatively affect the well-being of consumers, but they also allow them to envision different “versions” of themselves. These effects significantly differ depending on individual self-esteem.
Biography: to be added