Our CSCW2014 work on different ways people relate to leaderboards is featured as today’s Follow the Crowd blog article. Some people relate to them competitively – and can find it motivating or demotivating depending on their performance. But interestingly some use it not as a means of competition, but rather as a means of judging if they are making a ‘typical’ contribution: they use it in a social normalising way.
